No matter what type of goods you’re manufacturing, product labelling is one of the most important elements of both your packaging and marketing. Labels are the first thing that customers see and they provide crucial information that promote trust, loyalty and confidence.
It’s important to ensure that your products are being packaged with high-quality, informative labels that speak to your customers. In this article, we’ll take a look at just some of the reasons why this element of product packaging is so important.
Marketing and brand recognition
Labels are essential for promoting your brand and establishing a relationship with your customers. A label that is well-designed and informative will help your product to stand out on the shelves and is one of the most powerful forms of advertisement.
Apart from providing essential information, labels can also be used to further build your brand. Coupons, recipes, cross-brand promotion and sweepstakes are also commonly found on labels and can be used to further entice customers to buy your products.
Health risks and safety
Depending on what industry you’re in, you’ll need to provide certain health and safety information on your labels. This not only protects your customers while using your products, but it can also help save you from potential lawsuits and significant government fines.
In some cases, allergens, health issues, safety warnings for children under a certain age and warnings for pregnant women may need to be clearly marked on labels in adherence with relevant industry regulations.
It’s important that your customers know how to use your products. This is especially relevant to cosmetics, cleaning products and medicines. Clear instructions will help make sure that your customers are using your products safely and correctly, and won’t put themselves or others at risk in the process.
If your customer is using your product properly, they’ll have a higher chance of being satisfied with the results. This can help encourage them to become repeat customers and spread good word of mouth regarding your brand.
More so than ever before, customers are becoming increasingly more aware of what goes into the products they’re using. Whether it’s chemical-free cleaning products or plant-based foods, the ingredients list is now one of the first things many people look for when reading a label.
Make sure that your ingredients are easy to find, along with any warnings of what your product may or may not contain. To make things easier, you may want to consider adding additional information about your product, such as whether it’s vegan, cruelty-free or pesticide-free. As many ingredients may be unfamiliar to the general public, this can help give peace of mind that there are no nasty surprises that they’re unaware of.
Regardless of the industry you’re in, quality labels that strongly communicate the values of your brand while meeting industry standards should be a top priority. Outsourcing the work through contract manufacturing can help you to put it in the hands of the experts and alleviate stress. Investing in excellent product packaging can help grow your business and expand your outreach, so consider your options and do what’s best for your brand.