Running a small business can sometimes be overwhelming. Despite having to keep so many balls in the air, many business owners still try to do everything themselves. This gives them a sense of control and reassures them that they have full influence over their own company. However, this might not be the best way to handle a growing enterprise.
At some point, you’re going to need a more efficient way of operating if you want to scale your business. Outsourcing certain parts of your work are one way of doing this. If done properly, outsourcing can make your business more efficient and give you more time to develop other aspects of your company.
So let’s have a look at four aspects of your business that may be beneficial to outsource to specialists.
Manufacturing is probably one of the more resource-heavy aspects of a business. To manufacture your own products in-house, you’ll need to source materials, find skilled workers and have a dedicated manufacturing facility. All of this can add to your overhead, making it difficult for your business to grow.
Outsourcing your manufacturing needs to specialised companies can save your time and money and make your manufacturing more agile with less investment required. For example, if you need specific metal parts, you can hire a metal fabrication specialist that can custom-make your products for you. Most fabricators can make metal products in both small and large quantities. This makes them perfect for both small and medium-sized businesses.
Specialised manufacturers have all the state-of-the-art tools and equipment at their disposal. This makes them extremely efficient in mass producing certain items. Due to their efficiency, most of these manufacturers are also able to provide their services at affordable rates.
If your business is experiencing rapid growth, outsourcing could help you meet increasing demands.
- Social Media Marketing
Social media advertising continues to change day by day. Algorithms change, trends come and go and new apps pop up every year. With so many things to keep track of, it can be difficult to keep tabs on your social media presence while also running a business.
There are plenty of companies and freelancers that dedicate their time into helping businesses grow on social media. Not only do these professionals know how to get the attention of an audience, but they also know which audience to target. Indeed, a certain advertising campaign on Facebook may not work as well on Instagram or TikTok. Social media experts will know which apps to focus on and which ones to discard. Additionally social media professionals will also be on top which type of content is trending and understand the best frequency with which to post such content.
When you hire a social media agency, you can simply sit back and let them create leads for you. This will free up your calendar and allow you to develop other aspects of your business.
- Creative Work
Creative work can be found in various aspects of a company. You see it in website banners, stock photos, business cards, letterheads and merchandise. Whether you like it or not, aesthetics plays a huge role in growing your business. Indeed, a good logo and a sleek looking website helps with branding and helps you gain the trust of your audience. Visual appeal is also extremely important in social media ads and posts.
However, using programs like Adobe Photoshop and Illustrator isn’t as straightforward as it might seem. Even if you get the basics of these programs down (or use a simplified application like Canva), you’ll likely realise that you’re lacking design and visual fundamentals. This includes an understanding of colour theory and composition.
For those lacking the creative gene, there are a lot of great designers, photographers and writers for hire. With online services like Fiverr and industry-specific sites like ArtStation, you don’t even have to hire someone in your area. If you find a talented artist halfway across the world, you can easily get in touch with them.
- Customer service and sales
Last but not least, we’ve got customer service and sales teams. If you get a ton of calls each day, you’re not going to be able to focus on your business. As such, it’s important to have a dedicated call centre team that’s trained to handle customer problems with efficiency and ease.
On the sales side, you could get plenty of more leads if you simply hired a sales team to make tens if not hundreds of outcalls each day. With a good sales script and a dedicated team, your sales operations will be much more effective.
It can be difficult to trust others to run parts of your business. However, if you’re able to get over that fear and realise the benefits of outsourcing, your business could grow exponentially.